Jewellery has lasting value, unlike many of today's passing fads which may be obsolete after a couple of years. Buying jewellery is a very personal affair and choices are often made for emotional or sentimental reasons - an engagement ring or anniversary gift for example.

As an essential first step in helping consumers, the JAA has produced a range of information brochures about diamonds, gold and coloured gemstones.

For your convenience, these guides can be downloaded by simply clicking on the relevant thumbnail below.

What you should know about buying Gold Jewellery	What you should know about buying Coloured Gemstones	What you should know about buying a Diamond